Digital Product
The 90-day system I've used with over 1,000 coaching clients.
The OPTICS Business Planning Model is a complete 90-day business planning system for real estate agents and team leaders. Built around the OPTICS framework, it walks you through ownership of your numbers, building repeatable process, tracking what matters, identifying the improvements that move the needle, recognizing the choices you're making, and setting the standards that compound.
$18.99
The foundational framework book for real estate professionals who want to build a business that compounds.
The foundational framework book for real estate professionals who want to build a business that compounds.
The foundational framework book for real estate professionals who want to build a business that compounds.
The foundational framework book for real estate professionals who want to build a business that compounds.
Interactive Workbook
The foundational framework book for real estate professionals who want to build a business that compounds.
Team Leaders
The foundational framework book for real estate professionals who want to build a business that compounds.
Broker Owners
The foundational framework book for real estate professionals who want to build a business that compounds.
1
Own Your Numbers
The foundational framework book for real estate professionals who want to build a business that compounds.
2
Build Systems
The foundational framework book for real estate professionals who want to build a business that compounds.
3
Track KPIs
The foundational framework book for real estate professionals who want to build a business that compounds.
4
Improve Performance
The foundational framework book for real estate professionals who want to build a business that compounds.
What Clients Say
FAQ
What format does this come in?
The OPTICS Business Planning Model is a digital download delivered as an interactive PDF workbook plus a set of planning templates. You'll receive instant access after purchase via email.
Can I use this with my team?
Yes — the system works for both individual agents and team leaders. Many team leaders purchase a single copy and run their whole team through the same 90-day cycle. If you want individual copies for each team member, reach out for team pricing.
Is this relevant even if I'm a new agent?
The OPTICS model works at any production level — including zero. The framework helps you establish standards and build process from day one, which is exactly when those habits matter most.
Do I need to start at the beginning of a quarter?
No. Start whenever you're ready. The model is designed to run on any 90-day cycle, not a calendar quarter. Most clients find mid-cycle starts work just fine — you adjust your start and end dates and run the system from there.
What's your refund policy?
Digital downloads are generally non-refundable once accessed. If you have questions before purchasing, reach out through the contact form and we'll make sure it's a fit before you buy.
How do I know if we’re the right fit?
Book a discovery call. It’s not a sales pitch. It’s a real conversation about your business and what you’re trying to build. If we’re a fit, we’ll talk about what working together looks like. If we’re not, I’ll tell you that too.